Fisher-Price | Let’s Be Kids
It’s sacrilegious to not have fun working with a toy company. But I had an inordinate amount of fun during this time on Fisher-Price - falling in love with Strategy, exploring the “Let’s Be Kids” lens and how we applied it to the world around us, and attempting to make every little bit of creative beautiful and crafted in its own way. (Plus, I had one of the best teams of all time.)
Contextual Placements
In early 2020, we had grand plans to point a shrink ray at the world around us by taking over high-traffic IRL spaces with our Let’s Be Kids perspective. As we all know, the world shut down and so some of our work instead made it onto contextually relevant parts of the internet.
Fisher-Price’s 90th Birthday
A smattering of miscellaneous social posts created while I learned logic like “grass is hair for dirt.”
A personal favorite. 30+ frames on IG stories that perfectly simulated playing Auld Lang Syne as one tapped along each frame.
Role: Brand Executive (AE)
Agency: Wieden+Kennedy, Portland