Fisher-Price | See Toys Everywhere

Toys are all around us. In “See Toys Everywhere,”
Fisher-Price helps adults remember how to see them.

This work highlights the magic that everyday
objects have through the eyes of kids.

As our team at Fisher-Price shared with Communication Arts, the simple message navigated us through a quick and nimble production that made the work warm and fun. Needing to be scrappy gave us an opportunity to stretch beyond our roles and see our own hands in the creative.

To problem-solve issues with getting tags fabricated in the short time we had, I handmade all of the red tags featured in the film by cutting red felt paper and white vinyl letters with an X-Acto knife. It was mindful until I got to the 2-inch tags and their infinitely small letters.

This project had a prequel and a sequel and so many other special components that did and that did not come to life. It’s very special to me and I like to talk about it. :-)

Role: Brand Executive (AE)
Agency: Wieden+Kennedy, Portland